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9 Stats TO SUPERCHARGE
YOUR ONLINE SALES

TIME TO READ: 7 Minutes

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IT'S 2019 & THE COMPETITION online IS FIERCE!

Hopefully, you have come to realize that your website, content, and overall design has a profound impact on the perceived credibility and quality of your business.

But just how much does your website’s design, layout, and content really impact your visitors’ experience and their likelihood of purchasing your product/ service?

THE ANSWER: a lot more than you might expect

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Why is the Design of Your Website So Important?

Below are 9 stats that prove the importance of having a website that’s easily maneuverable, well designed and laid out, unique from competitors, and ultimately has quality content, etc.

Your website encompasses your businesses professionalism, your businesses values, and ultimately your businesses attention to detail. Using a subpar website demonstrates that your business accepts subpar work.

If you want your client’s impression of your business to be accurate, you need to create something that embodies your mission, your promise, and a unique branding image that sets you apart from the crowd.

“38% of people will stop engaging with a website if the content or layout is unattractive”

– (Source: Adobe)

Have you ever seen something on the street or in the store that grabbed your attention instantly? Imagine having the power to create a desire for your product or service with only one glance.

It takes 0.05 seconds for visitors/users to form an opinion about your website and determine whether they’re going to stay or leave. So your website’s content and layout has to entice your visitors enough to want to stay on the site and read/ learn more about your products and services.

Related Post: Redesigning Your Website? Why You Need to Work with an SEO Firm ?

Related Post: Redesigning Your Website? Why You Need to Work with an SEO Firm ?

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“88% of online visitors/ consumers are less likely to return to a site after a bad experience.”

– (Source: The Gomez report, Why Web Performance Matters)

This means that your website has to not only create a great first impression by being easy to read, easy to navigate and appealing aesthetically, it also has to entice visitors to stay on your site by almost immediately answering their questions.

Customers choose the businesses they interact with based on quality and convenience; both of which are demonstrated through your website. If you have a low-quality site, you will be assumed to produce low quality work. If you have a complicated site that does not answer the questions of your audience, then you will be assumed to be less qualified to fulfill their needs.

“Judgements on a company’s credibility are 75% based on the company’s website design.”

– (Source: Web Credibility Research from Stanford University)

It’s almost 2019, and your website serves as a window into your company, thus it needs to exude trust and credibility. Otherwise you run the high risk of handing your potential customers over to your competitors with better designed websites.

Most often this trust is emphasized on the ‘about us’ page of your company’s website. What does this page say about your business’s mission and values? This is your chance to spark a connection and impress your audience, don’t let it go to waste.

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“Users spend an average of 5.59 seconds looking at a website’s written content”

– (Source: Eye-tracking study by Missouri University of S&T)

This is not a lot of time to soak in all the written content on your websites homepage.

The key to this is to utilize a concept called “progressive disclosure,” where people aren’t bombarded with content they don’t need right away, but they are still easily able to find it and other information by digging deeper into the website. (i.e. in the main navigation menu)

“70% of small business websites lack a Call to Action (CTA) on their homepage and across their website.”

– (Source: GO-Gulf web development)

A great CTA button can direct users, get them to take a desired action, improve conversion rates, and ultimately help your website achieve its defined objectives.

How are visitors/ potential customers supposed to know what actions you want them to take if you don’t give them CTAs that help them better find what their looking for, or how to find more information

…. They don’t and they can’t.

Related Post: Redesigning Your Website? Why You Need to Work with an SEO Firm ?

“A study found that, first impressions are 94% design-related.”

– (Source: The Effect of Aesthetics on Web Credibility, Farah Alsudani & Matthew Casey)

You have probably heard the saying never judge a book by its cover. Its’s a nice sentiment but the truth is that 94% of people judge books SOLELY by their covers. Meaning if you don’t have something that catches your audiences eye, those potential clients will keep looking until they find something that does.

The sad part about this is that there is so much great content spread out over the web, but few are captivated enough to actually start reading it. The best way to solve this problem is simple… you need to look the part!

“That same study found that 46% of consumers base their decisions on the credibility of a website from its visual appeal & aesthetics.”

– (Source: The Real Business of Web Design, John Waters)

Imagine this; a man in a beautifully tailored suite walks up to you and asks you how your day is going. You give him a glance up and down noticing he is holding a key to a Maserati. You immediately begin to paint an impression of the man based on what you are visually seeing. The man then asks you if you would be interested in speaking to him about a business opportunity. Based of the impression you have of him, would you sit down and speak with him?

Now lets take that same situation and make some slight changes. You see the same man but this time he is wearing a nice hoodie and jeans. As you you walk down the sidewalk you see him begin to approach you locking the doors to his Honda Accord. As he walks up to you he begins to ask you how your day is. This is where your Impression begins to paint a different picture. Instead of responding to engage in conversation, you respond in efforts just to be nice. Now imagine this man asking you if you would be interested in a new business opportunity. Would you take him as seriously as before?

The truth is success leaves clues, and most people believe that if you look the part then you have more credibility than those who don’t. Although this may seem shallow the truth is your first impression is everything, and chances are you will only get one chance when it comes to online traffic.

Related Post: Redesigning Your Website? Why You Need to Work with an SEO Firm ?

Related Post: Redesigning Your Website? Why You Need to Work with an SEO Firm ?

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“47% of website visitors check out a company’s products/services page before looking at any other sections of the site.”

– (Source: KoMarketing)

Online traffic is not patient, your audience simply wants to cut straight to the chase and see what you can bring to the table. So what exactly are they looking for when they look at your products and services? It’s simple, they are looking for VALUE. However, your customers don’t want to take the time to look up and read all about your product or service. They want everything summed up in one quick glance, by looking for the ‘Perceived Value’ of what you offer.

This means that their impression of your product dictates how valuable it is in their minds. If a product has a nicer label or a better looking sales page, studies have shown that it will have a higher perceived value, which in turn, leads to higher sales and conversions.

By making your product look like a $1 Million dollar product people will perceive that product as being worth that Million dollars. The nicer it looks the more you can charge.

“44% of website visitors will leave a company’s website if there’s no contact information or phone number.”

– (Source: KoMarketing)

I can’t tell you how many times clients come to me asking to look at their website and give them feedback, and they have no dedicated contact form page, no phone number and/or email address prominently displayed and easily visible/ clickable on their website. And they wonder why people don’t contact them through their website or why their website doesn’t generate leads.

The more time, energy, and money you put into your website, and better understanding the types of visitors that are coming to your site, the harder your website will work for you to generate leads/ purchases.

So, What Does All this Mean?

Your website is a magnet for judgement—and this judgement isn’t limited to the website itself—it carries over into the way users perceive the company as a whole.

All of these stats build on one another, any snag a user/ visitor hits on your website – whether it’s related to design, loading time, content or navigation—can be detrimental to your chances of turning that visitor into a lead/ customer.

“A bad website can greatly tarnish a company’s credibility—but a quality website can help a company extend its sphere of influence and create leads.” – Sweor

The difference between obtaining a lead and losing a lead may be as simple as making small adjustments that change the way users perceive your website the first time they interact with it.

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User Experience also plays a role in the effectiveness of your website: Learn More?

TYLER BERTIE

TYLER BERTIE

CREATIVE DIRECTOR

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